It provides a strong contrast to Söhne Schmal Fett, with its clean, modern style. The color palette consists of Boldly Blue (#0066FF), which represents trust and reliability. It is complemented by Boldly Yellow (#FFCC00), which signifies optimism and creativity. These colors are used strategically throughout Boldly's branding materials to create a visually striking and memorable brand image. Additionally, the brand logo combines the typeface elements mentioned earlier, with the name "Boldly" displayed prominently in Söhne Schmal Fett and the tagline in NB International. The logo is designed to convey strength, professionalism, and boldness.
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